DIGITAL ENTREPRENEURSHIP focuses on the fundamentals and concepts of entrepreneurship to inculcate the value and interest in students to choose entrepreneurship as a career. This course can help students to initiate offline and online business. It also emphasize on the preparation of a business plan using business model canvas. It introduces strategies to develop creativity and innovation and managing risk in starting up a conventional and digital business environment. This course will also guide the students on ways to conduct a business using several online marketing platforms in social media marketing. It also discusses about the application and duplication of artificial intelligence, blockchain and digital currency in digital business.
- Lecturer: SARIMAH BINTI CHE HASSAN Che Hassan
- Enrolled students: There are no students enrolled in this course.